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Best Relationship App – Bumble

Finalist in Dating Apps

Entered in Instagram Presence

Relating to this entry

The goal of our Instagram would be to offer our users with relatable content which makes them laugh and think.

we should split up Bumble through the preconceived notions of dating apps being hopeless, and rather desire our platform become a secure, type, empowered and place that is relevant fulfill brand brand brand new individuals.

We began building brand name understanding through memes and funny content around our launch couple of years ago, while having create a cult after since that time. With the aid of feedback and need from both our users and our social media marketing existence, we have been in a position to expand past dating into relationship finding with Bumble BFF.

Social media marketing is a channel that is direct our supporters and users. We prefer to deliver our message and core values where we realize our individual base is active, involved, and happy to pay attention. On @bumble, we challenge sex norms and people that are motivate be the ideal variations of by by by themselves daily.

How does this entry deserve to win?

Our Instagram is among the areas of our brand name that individuals read about the absolute most. Right from the start, we desired the brand name to be always a personification of our core group that young women can connect with and locate energy from. We have beenn’t afraid to talk about topics that brands often shy far from, and now we love to talk about the genuine challenges of dating being a girl in contemporary tradition.

Independent of the almost all meme records on Instagram, we have been notorious for making use of our caption as an accepted spot to help spread our message. The caption is perhaps the absolute most important an element of the account, and just how we keep in touch with our supporters. We compose in freestyle prose (categorised as rants) where we dabble in unabashed, challenging, bold subjects using the sound of the friend that is best and fellow millennial.

We utilize Instagram being a conversation that is ongoing, and ways to link usually with this users. We additionally ushered in a motion of “pretty memes,” soon after we realized that there is certainly a trend on the net; unsightly memes have emerged much more funny. We like our brand name colors to pop from the web page and keep Bumble’s branding within the design through the subtlety associated with design. Because why can not meme records additionally be stunning? >

Outcomes

In 2 quick years, we have was able to develop our account to 432K faithful, involved, and genuine supporters.

We do use the platform to raise money for organizations that support women’s health and human rights while we aren’t political. We have donated around $130,000 to various charities and raised understanding by leveraging our platforms for both Planned Parenthood and Save The kids. We highly believe that with reach comes responsibility that is social and then we go for humor to push humanitarian texting without violence or alienating individuals with differing globe views.